Customer Development

 Steve Blank, who is a super-experienced Silicon Valley technology entrepreneur. His book on customer development is Four Steps to the Epiphany.  “We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. Startups fail from a lack of customers, not product development failure. Then why do startups have great process to develop product development, but no process to develop customer development?”

 “Inexpensive fix: focus on customers from day one.” Steve Blank

The information below is from a Customer Development slide presentation by Steve Blank.
Online Resources on Customer Development Books ]]>