How We Measure Your Marketing Campaigns

The MarketingRunner campaign board is your new best friend. It’s the place you’ll go to know the performance and status of all your marketing campaigns. The board focuses on seven key metrics for each campaign: the profit efficiency ratio, cost per conversion, and the number of AARRR events (acquisition, activation, revenue, retention, referral). Each campaign moves across the board to show its performance based on our profit efficiency ratio, which measures how many dollars of profit are produced per each dollar spent on campaigns. For the most effective use of our platform, check your campaign board to learn which channels, ads, and UVPs produce the highest profit. The board allows you to quickly identify campaigns you wouldn’t continue running, those you want to optimize, and those you would repeat in the future. You may be asking yourself, “how does the board pull in data?” Our platform is synced to your Google Analytics account to pull in real-time data from each campaign, or you can manually update each campaign depending on the setup of each. Here’s how it’s done. MarketingRunner Campaign Board More on AARRR Metrics At MarketingRunner we focus on measuring each campaign with the AARRR metrics to fully measure each step of the customer lifecycle or lifeloop. Each of these metrics are set up in your Google Analytics account as events, which read into our platform. Here’s an example of what an event for each metric may be: Acquisition: new users Activation: engaged new users Revenue: e-commerce revenue Retention: returning users Referral: social referral AARRR Metrics To learn more about how AARRR metrics can help you turn prospects into customers, check out this article: AARRR Metrics     UTM Tracking The MarketingRunner platform generates UTMs for each campaign you set up, allowing you to analyze website data by campaign channel, medium, and ad. UTMs can be daunting for people who haven’t used them before – they’re essentially a tiny snippet of code added to the end of a URL. But don’t stress! With MarketingRunner, there’s no need to learn how to set it up because we do it for you. For each campaign you build, a URL with a unique campaign identification number will be generated which will track ad performance into Google Analytics, and into our platform. For example, let’s say a new customer clicks on your ad, visits your site, and makes a transaction. Since your ad contained our UTM in the destination URL, Google Analytics will be able to track each step the customer took back to the campaign they originally came from. This best-in-class UTM creation allows you to easily measure campaign performance. Our algorithms then generate the Profit Efficiency Ratio to show you the profitability of each campaign on the MarketingRunner board.Manage   MarketingRunner pulls all of its resources together in one place so that your marketing team can clearly and quickly see exactly where you are gaining traction with your customers and where you need to optimize. We make it simple to optimize your campaigns through our collaboration tools – learn more about how to effectively manage your campaigns with MarketingRunner here.]]>