Traction Bullseye Framework

Business Model Canvas

The Traction Bullseye Framework by Gabriel Weinberg and Justin Mares in their book, Traction, is a simple, but effective process on how a startup team can focus in on the right channels for distribution resulting in a surge of customer acquisition. Here is a summary of key elements from their book. Most businesses actually get […]

Customer Problems for Startups

Business Model Canvas

“By far the most common mistake startups make is to solve customer problems no one has.” – Paul Graham   “Too often startups assume that because they will build an interesting web site, product, or service, that customers will beat a path to their door,” says David Skok. What are Customer Problems for Startups?   Given the right […]

Business Model Canvas for Startups

Business Model Canvas

Business Model Canvas for StartupsBefore you go out and create your business, you need to have a clear course of action. While writing a business plan will help you get investors, an adaptable business model will help guide you toward startup success. The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows […]

Elevator Pitch for Startups

Business Model Canvas

Why is it important to have my startup’s elevator pitch? An “elevator pitch” is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm that your mother should be able to understand in the time it would take to ride up an elevator. Everybody knows about these, but few people […]