Distribution Clarified

Customer Acquisition

The Mathematics of Distribution Customer lifetime value, or CLV Average revenue per user (per month), or ARPU Retention rate (monthly, decay function), or r Average customer lifetime, which is 1 / (1-r) Cost per customer acquisition, or CPA CLV equals the product of ARPU, gross margin, and average customer lifetime. The basic question is: is […]

Tips for boosting sales over the holidays

Customer Acquisition

The holiday season is one of the most important times of the year for eCommerce businesses. Knowing this we want to prepare you with a few tips. GENERAL TIPS MARK YOUR CALENDAR WITH KEY DATES: This way you can physically see how far out you should begin running campaigns. It is crucial to build excitement […]

The Basics of SEM

Customer Acquisition

BASIC OVERVIEW In the marketing world Search Engine Marketing (SEM) is a heavily dropped buzzword. SEM paid advertising is great for when you want to reach those who are already searching for your product/service or something similar to it. Here are a few important features to keep in mind when thinking about your SEM campaign […]

5 Tips for Acquiring New Customers Through Facebook

Customer Acquisition

We have seen great success with Facebook advertising – a main reason being because of its in-depth knowledge of its users. Facebook has an established presence across users of all age groups and demographics internationally. Both B2B and B2C companies are seeing the benefits of using Facebook as a traction channel.   Here are our […]

Tips to Grow Your Email List

Customer Acquisition

Nurturing your potential and current customers through email plays a crucial role in generating revenue and repeat customers. Leadpages, a software platform designed to help businesses’ grow their email lists through tactics like killer landing pages, shared four tips to grow your email list in a recent webinar that we’d like to share with you. […]

Content Marketing-Traction Channel #8

Customer Acquisition

Content Marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Why Engage in Content Marketing? In […]

Business Development (BD)-Traction Channel #12

Customer Acquisition

Business development comprises a number of tasks and processes generally aiming at developing and implementing growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Traction states, “Business Development is […]

Viral Marketing – Traction Channel #1

Customer Acquisition

Viral Marketing is one of the nineteen traction channels. In the context of startups, going viral means that every user you acquire brings in at least one other user:  that the new user then invites another user, and so on.  It has been the driving force behind the explosive growth of consumer startups like Facebook, […]