Lean Startups

Lean Startups

An important countervailing force among startups has emerged–a methodology called “lean startup,” that can make the process of startup companies less risky.  It favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Although the methodology is just a few years old, its concepts—such as “minimum viable product” […]

Business Model Canvas for Startups

Business Model Canvas

Business Model Canvas for StartupsBefore you go out and create your business, you need to have a clear course of action. While writing a business plan will help you get investors, an adaptable business model will help guide you toward startup success. The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows […]

Elevator Pitch for Startups

Business Model Canvas

Why is it important to have my startup’s elevator pitch? An “elevator pitch” is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm that your mother should be able to understand in the time it would take to ride up an elevator. Everybody knows about these, but few people […]

Social Media for Startups (and everyone else)

Growth Hacking

Everyone agrees social media is important for brands and companies, but what about social media for startups? When should your startup start social media? While in the trenches of product development, it’s sometimes hard to see the ROI for social media. MarketingRunner considers social media as a valuable tool for startups, and other stages of […]