Elevator Pitch for Startups

Business Model Canvas

Why is it important to have my startup’s elevator pitch? An “elevator pitch” is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm that your mother should be able to understand in the time it would take to ride up an elevator. Everybody knows about these, but few people […]

Minimum Viable Product for Startups


Minimum Viable Product for Startups is the key strategy used for fast and quantitative market testing of a product or product feature for startups.  After your Startup idea is created, but before you fully developed it, this critical step creates the strategy to avoid building products that customers won’t want in the long run. A Minimum Viable Product […]

Social Media for Startups (and everyone else)

Growth Hacking

Everyone agrees social media is important for brands and companies, but what about social media for startups? When should your startup start social media? While in the trenches of product development, it’s sometimes hard to see the ROI for social media. MarketingRunner considers social media as a valuable tool for startups, and other stages of […]