Steve Blank, who is a super-experienced Silicon Valley technology entrepreneur. His book on customer development is Four Steps to the Epiphany. “We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. Startups fail from a lack of customers, not product development failure. Then why do startups have great process to develop product development, but no process to develop customer development?”
“Inexpensive fix: focus on customers from day one.” Steve Blank
The information below is from a Customer Development slide presentation by Steve Blank. Lean Startup Customer Development Process, Evaluation Frameworks, and Lessons Learned from Bryan Hackett
Online Resources on Customer Development
- Nail the Customer Development Manifesto to the Wall by Steve Blank
- When Customers Make You Smarter by Steve Blank
- Customer Development Methodology by Steve Blank -An excellent slide show of visuals on customer development
- What is Customer Development? by Eric Ries
- Manage Customer Success to Reduce Churn by David Skok
- Customer Development: How to Develop Your Customers like You Develop Your Product
- Validate Your Startup and Initial Customer Development
- Startup Customer Development by Seed Camp
- Customer Development and Lean Startups by Stanford University Videos