Pinterest is best paired with visually-driven companies whose consumers are also visually-driven. A major benefit to pinning on Pinterest is the longevity of your content. 50 percent of site visits from pins happen over three months after the original pin was published. This is a much longer time period than the 5-80 minute content life on Twitter! Let’s dive into what makes an effective pin.
- Tall, Clean, Beautiful Images
- Display Multiple Products – One photo with multiple products or mosaic style pin made of two to four images perform better. They give pinners a more full picture of product offerings and can appeal to different tastes.
- Text Overlay – Be informative and inspirational. Include short simple text overlays on the image. Use only soft calls to action and details about the product in the description.
- Stay Tall – Vertically-oriented photos with tall aspect ratios lead to higher repin rates (preferred ratio 2:3 to 1:3.5).
- Clean Branding – Branding and logos should complement, not distract from pins. To take this further you can also carry your branding to all your board covers. Make custom branded pins or choose pins within a color scheme that compliments your brand. e.g. Soft earthy colors for Anthropologie or bright orange for Home Depot.
- Colorful Photos
- Images without faces receive 23 percent more repins.
- Pins with multiple dominant colors are repinned 3.25x more than those with one dominant color.
- Red images fare better than blue.
- As mentioned above, taller images are more likely to be repinned (optimum photo width: 600px – 736px).
- Writing Descriptions
- The best pin descriptions contain helpful details to better understand the product, popular and related keywords, and a positive sentiment.
- Include a call-to-action telling the user what to do – whether it be following the link to the site or to an article with further information.
- Keep the descriptions short and sweet – around three sentences.
- Avoid hashtags
- No promotional information
- No “salesy” calls to action (e.g. Buy now!)
- No references to Pinterest functionality (e.g. Click here to pin!)
- Use Rich Pins