StartupRunner Media creates brands, multi-media, and marketing campaigns that drive measurable growth.
In partnership with StartupRunner Capital and Consulting, StartupRunner Media takes Brazil’s #1 leading hot sauce to a larger, global audience.
Mendez has been lifting farming families out of poverty by offering decent work for 13 years, but it’s authentic impact story was never told.
The faces of the family farmers of Mendez reveal the hard work and passion that goes into every bottle.
A 13-year-old brand needed to be refreshed and positioned for global hot sauce consumers without losing its identity.
Developing the right packaging for Mendez Hot Sauce started with incorporating the brand story into the label itself.
From farm to factory to table – the story of a bottle of Mendez Hot Sauce journeys from the heart of Brazil to global consumers.
30 Sec Product
60 Sec Product
Outdated and unresponsive – the Mendez web presence required a complete re-design and build.
Building a digital community for Mendez lovers and connecting Brazilian & US customers
Exclusively on Amazon, Mendez Hot Sauce rose in the ranks thanks to strategic advertising campaigns.