VP Equation – The secret to building a product that customers will buy is solving the value proposition equation. Product = Customer Persona + Customer Job + Customer Pain + Customer Gain.
• 100% fine jersey cotton (heather colors contain polyester)
• Fabric weight: 4.3 oz/y² (146 g/m²)
• Shoulder-to-shoulder taping
• Double-stitched
• Made in the USA
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