Cost per lead and conversion

This video demonstrates how cost per lead and cost per conversion can be calculated in Excel. These calculations are based upon a sample set of data showing marketing dollars spent, leads and conversions for each month in a given year.

StartupRunner Team

March 16, 2017

Channel: Entrepreneurship And Sales & Marketing

Build a Profitable Business®

10 steps you can take to build a profitable business

Build A Profitable Business will inspire, educate and equip you to build a profitable business that positively impacts your community.

Written by Derick Thompson to inspire millennial entrepreneurs to discover the intersection between their passions and a customer job. Educate millennial entrepreneurs to find and use the voice their customer (VOC) before they start product development. Equip millennial entrepreneurs to become cast members on a season of StartupRunner and build a profitable business StartupRunner would consider buying a minority or majority stake in.