The holiday season is one of the most important times of the year for eCommerce businesses. Knowing this we want to prepare you with a few tips. GENERAL TIPS
- MARK YOUR CALENDAR WITH KEY DATES:
- Thanksgiving Day
- Black Friday
- Cyber Monday
- Giving Tuesday
- The week before Christmas
- FOLLOW UP:
- TAKE ADVANTAGE OF TARGETING:
- Tailor your message: Target your ads by profile demographics and purchase behaviors. Test different images, copy and promotions for separate audiences to see what works.
- Use audience insight tools to see data trends.
- Use customer lists to retarget existing customers: It’s easier to sell to your current customers than to new ones.
- GET YOUR HOLIDAY CAMPAIGNS MOBILE-READY:
- Make sure your website and apps are optimized for mobile as consumers are increasingly researching and buying products via mobile and tablet devices.
- Using AdRoll you can engage your increasingly mobile shoppers with highly targeted cross-platform, cross-device campaigns to capture shopping interest and sales across all channels.
- EMBRACE SOCIAL MEDIA: Social media is the new way to spread chatter about your product.
- Consumers are able to share their thoughts about products with their whole social networks giving your brand the potential to become a trending topic. Engage with them:
- DISCOVER AUDIENCE INSIGHTS: From a marketer’s viewpoint, use social media to discover and see when your audience is shopping and what they are looking for/talking about.
- TRACK YOUR SOCIAL MEDIA POSTS: Read this article to see how to post content according to AARRR metrics.
- MAKE CONTENT RELEVANT:
- Create warm, holiday-themed posts that showcase your business.
- Create incentives and promotions: discounts, free shipping, limited-time offers or holiday giveaways.
- Keep the story going: Create a seamless look from your ads to your site, so people stay connected to your message.
- Add a call to action: Include a single, clear call to action that tells people what to do, such as “shop now” or “sign up today”
- Keep image text short: Ensure there’s no more than 20% text within your ad image for it to be approved. Try this grid tool.