Customer Development

Product/Market Fit

The initial voice on customer development for tech companies came from Steve Blank, who is a super-experienced Silicon Valley technology entrepreneur. His book on customer development is Four Steps to the Epiphany.  “We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. Startups fail from a lack of customers, not […]

AARRR Metrics

Product/Market Fit

The AARRR Metrics for Marketing/Product Fit Strategy   Dave McClure creator of the AARRR Metrics, also cofounder of 500Startups, argues that for a startup founder/CEO to be successful, one should only focus on 5 key metrics. And we completely agree. The following is automatically baked in to all of the campaigns built, managed, and measure on the […]

Lean Startups

Lean Startups

An important countervailing force among startups has emerged–a methodology called “lean startup,” that can make the process of startup companies less risky.  It favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Although the methodology is just a few years old, its concepts—such as “minimum viable product” […]

Market Segmentation

Product/Market Fit

Why Market Segmentation? Your Startup can’t do it all. Focus is critical!   “The single necessary and sufficient condition for a business is a paying customer. As such, we will now start the process not by focusing on our idea, but who will be the end user for our idea. Therefore, we will focus on the customer […]

Server Management for Startups


What is important about Server Management for Startups?  As your Startup moves toward working with a large site, lots of people and pages maintaining it, you will come across various workflows to get from a web design paper prototype to the actual pages live on the internet. The workflow for a complex site can include […]

Business Model Canvas for Startups

Business Model Canvas

Business Model Canvas for StartupsBefore you go out and create your business, you need to have a clear course of action. While writing a business plan will help you get investors, an adaptable business model will help guide you toward startup success. The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows […]

How To Construct a Unique Value Proposition for Startups


Big Question for every startup-“I believe in my company and its product(s), but how can I help the world see its value?” With the help of valuable input from others who have tread down some ground this same direction, you need to understand and work out your Unique Value Proposition before you go much farther […]

Elevator Pitch for Startups

Business Model Canvas

Why is it important to have my startup’s elevator pitch? An “elevator pitch” is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm that your mother should be able to understand in the time it would take to ride up an elevator. Everybody knows about these, but few people […]

Social Media for Startups (and everyone else)

Growth Hacking

Everyone agrees social media is important for brands and companies, but what about social media for startups? When should your startup start social media? While in the trenches of product development, it’s sometimes hard to see the ROI for social media. MarketingRunner considers social media as a valuable tool for startups, and other stages of […]