Customer Development

Product/Market Fit

The initial voice on customer development for tech companies came from Steve Blank, who is a super-experienced Silicon Valley technology entrepreneur. His book on customer development is Four Steps to the Epiphany.  “We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. Startups fail from a lack of customers, not […]

AARRR Metrics

Product/Market Fit

The AARRR Metrics for Marketing/Product Fit Strategy   Dave McClure creator of the AARRR Metrics, also cofounder of 500Startups, argues that for a startup founder/CEO to be successful, one should only focus on 5 key metrics. And we completely agree. The following is automatically baked in to all of the campaigns built, managed, and measure on the […]

Market Segmentation

Product/Market Fit

Why Market Segmentation? Your Startup can’t do it all. Focus is critical!   “The single necessary and sufficient condition for a business is a paying customer. As such, we will now start the process not by focusing on our idea, but who will be the end user for our idea. Therefore, we will focus on the customer […]

Startup Experiments

Startup Experiments

The Lean Startup methodology has as a premise that every startup is a grand experiment that attempts to answer a question. The question is not “Can this product be built?” Instead, the questions are “Should this product be built?” and “Can we build a sustainable business around this set of products and services?” Why should […]

Customer Segments For Startups

Customer Relationship Management - CRM

Many startup companies have technologies that interest several different customer segments.  Because startups have limited resources, each company needs to prioritize which customer segments to target with their technology and marketing efforts. Why customer segments for startups are essential? Great input from the article, How to Get Startup Ideas by Interviewing Customers. 1.  On most business model canvases the customer […]

Customer Problems for Startups

Business Model Canvas

“By far the most common mistake startups make is to solve customer problems no one has.” – Paul Graham   “Too often startups assume that because they will build an interesting web site, product, or service, that customers will beat a path to their door,” says David Skok. What are Customer Problems for Startups?   Given the right […]

How To Construct a Unique Value Proposition for Startups


Big Question for every startup-“I believe in my company and its product(s), but how can I help the world see its value?” With the help of valuable input from others who have tread down some ground this same direction, you need to understand and work out your Unique Value Proposition before you go much farther […]

Elevator Pitch for Startups

Business Model Canvas

Why is it important to have my startup’s elevator pitch? An “elevator pitch” is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm that your mother should be able to understand in the time it would take to ride up an elevator. Everybody knows about these, but few people […]

Startup Tools

Lean Startups

Effective startup tools are essential to ensure success. Whether the best site search, business model or email marketing strategy, knowledge is power. Excellent resource links to help build your startup toolbox: Startup Tool Wiki, by Seedcamp, which is focused on technical tools from search, bug and issue tracking, performance, and more. Biztools provides categories based on […]